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Star India to target IPL 2018 reaching 700 million T20 cricket fans

By Athar Ansari January 17, 2018 • 16:57 PM View: 11422

Gurugram, Jan 17 (CRICKETNMORE) - Indian Premier League's (IPL) new broadcaster Star India on Wednesday said it is targeting an unprecedented reach of 700 million Twenty20 cricket fans across TV and Digital platforms.

Sanjay Gupta, Managing Director, Star India, said at a press meet that through multiple attractive initiatives, they will try their best to ensure that the 2018 edition of IPL can better the last edition which had attracted 535 million fans.

TAGS IPL 2018

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