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Ultimate Kho Kho Takes A Giant Leap In Viewership With Massive 164m Reach
After a spectacular entry into the Indian sporting industry with a successful inaugural edition, Ultimate Kho Kho has achieved yet another milestone as the latest YouGov Report revealed that the league reached a massive audience of 164 million across various media touch points, emerging amongst the top-3 non-cricket leagues in India.
Presenting the indigenous sports in an exciting-revamped avatar, Kho-Kho which is largely perceived as a rural sport, managed to capture the imagination of the urban elite viewers with an equal split of urban and rural viewers and 70% audiences from SEC AB.
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- 26 Mar 2026 10:04
