Sri sri ravi shankar

The Delhi High Court: The Delhi High Court on Wednesday said it will pass orders directing social media intermediaries and e-commerce platforms to take down online content unauthorisedly using the name and images of former India cricketer and current head coach Gautam Gambhir for commercial gains.

A single-judge Bench of Justice Jyoti Singh observed that directions would be issued to tech platforms, including Meta and Google, to remove objectionable links flagged on behalf of Gambhir and to furnish details of the entities responsible for uploading such content.

The Delhi High Court also granted protection to Gambhir’s personality and publicity rights, directing the removal of objectionable posts and content circulating online without his consent. During the hearing, it was contended on behalf of Gambhir that his name, voice and photographs were being exploited for commercial purposes without authorisation, including through the use of artificial intelligence (AI) tools and deepfake technology.